02Retail, product ranges & sponsorship
Jumbo
Bring brand, product range and market presence to life.
- E-bikes sold · Jumbo
- >2,000
- Tour de Suisse visitors
- >100,000
- Starting point
- Coordinate a complex Tour de Suisse project spanning sponsorship, product ranges, stores, events and communications.
- My contribution
- Overall project leadership for a team of around 30, coordinating marketing, point-of-sale activity, the bike range and events.
- Impact
- A coordinated brand and market presence, with a successful e-bike range and visibility at the Tour de Suisse.
Project leadership · Markets & retail POS · Sponsorship